Meadowfresh Truck
Meadowfresh Truck
Meadowfresh Truck

Year: 2018
Breakout Room (client), Michael Lewis (photographer)

It’s a typical Kiwi morning. Coffee’s on the table, toast is being spread and sandwiches are being packed for lunch. Nature’s Fresh delivery trucks are already on the road - transporting spongy loafs of fresh bread to all corners of the country. In this case, it’s one giant loaf of springy and oh-so-squeezy bread.

Working closely with creative content specialists MBM we concepted, art directed and designed the truck wrap, showcasing the inside of the truck where a team of dedicated bread technicians are hard at work making sure that everything is in place for delivery.