Year: 2021
Services: Naming, Design, Fabrication, Installation

SLABS is a Detroit style slice pizza parlour in the heart of Onehunga, Auckland. Serving large square pizzas and slices with big bold flavours. 

Pizza is a serious business but we wanted to show the playful personality of the store. With a bold name, bright colour palette, blocky wordmark and simple patterns we created a brand that showed sometimes it's hip to be square.

Staying square was our aim in the brand. Using a big and bold typeface, we represented the square slices served up in SLABS. This was paired with patterns based on the ingredients but reduced to their simplified square form.